philly creatives – janet long

janet-long

 

I owe Janet Long a thank you.Without Clover Market, I’d be without some of my favorite vintage finds, wouldn’t have met so many talented local artists, and wouldn’t have been so inspired to get to know more philly creatives. When I first discovered the Market, I was new to the area and on the lookout for unique finds to furnish our home. As an interior designer, I’m always in search of the unique, the handmade, the one of a kind. I found it there, and then some…many of the vendors have since become friends! What I enjoy most about the Market is that it’s family friendly, manageable, and thoughtfully curated-the time and energy Janet pours into the event is evident. If you haven’t yet experienced it for yourself, be sure to get to Ardmore this Sunday! There’s something for everyone….you’re sure to get lucky.

explain your business and the idea behind it.

Founded in 2010, the Clover Market is a seasonal open-air market featuring 100+ vendors with antiques & collectibles, vintage jewelry & clothing, finely crafted handmade items, and original art.  It operates outdoors in the spring and fall in Ardmore and Chestnut Hill and in late January at the historic 23rd Street Armory in Philly.  The market was born of necessity when I realized there wasn’t a venue in our areas to scout affordable but still high quality decorative items for my clients (at the time I owned an interior design firm).  I wanted to carve out a distinct offering between a true flea market and a higher end gallery/shop, a place where creators and collectors could showcase their goods and customers could buy locally made goods.

what is the story behind your business name?

The business name, tagline (“Lucky Finds for the Home”) and logo were all chosen to represent the notion of finding something unique and special.  It’s exactly the experience I hope to create for customers when they shop at the Market; basically the polar opposite of the mass market, imported, cheaply constructed products most often featured in catalogs.  I wanted to offer a convenient and fun alternative to that shopping experience, and one that uniquely showcased sellers with antiques, vintage, and handmade goods.

what did you do prior to starting your own business?

The bulk of my background is in marketing – first at Leo Burnett Advertising, and then as marketing director for a startup consulting firm in Chicago after getting my MBA at Northwestern’s Kellogg Graduate School of Management.  After moving to the suburbs of Philly about 12 years ago when my oldest was born (our family is all on the east coast), I changed gears slightly into interior design as I realized that I most enjoyed the design aspects of my work and decorating had always been a strong interest.  Finally, about 5 years ago, I conceived of the Market as a side project to my design work and it quickly grew and became my sole focus.

at what point did you decide to make your passion a business, and what inspired you?

I’ve always had an entrepreneurial inclination.  I was coming up with little business ideas when I was a little kid (my Dad would patiently sit with me to work up simple business plans), had my own flower business in college, loved working at the startup consulting firm during the early dot com boom, and joined with a colleague to start the interior design business.

Clover has been pretty a natural evolution of my skillset and my prorities and interests. I’ve always felt most comfortable in fast moving, creative environments, and it combines so many of the things that I love to do: planning and implementing the business strategy, constantly having to learn new skills, drawing inspiration from the creative force of the vendors, and just managing the operational aspects of to make everything work smoothly.  I love that it challenges both my left and right brain.

what are the most rewarding aspects of your work/passion? 

I love connecting with the artists and collectors and developing our community.  I love the professional relationships I’ve been able to develop – other shop owners, the vendors themselves, other local and regional craft fair organizers, supporters of the arts, etc. – a positive, supportive community that I am very honored to be part of.  I love not having layers of approvals to get something done.  I love not having meetings – well, not that often!  I love continually having to learn, experiment, and try new things.  I am just relentlessly curious, so I get to learn new things all of the time and stretch my skills and comfort zone.  And I love to see how broader community of vendors and customers has grown…that is just SO much fun since it’s all totally taken on a life of its own and blossomed into a really beautiful, highly supportive environment.

how has social media helped to further your business?

Social media has been hugely important in developing the Market.  It has quite literally grown in large part to Facebook, Twitter, Pinterest, and the like.  They all play a huge role in marketing and communicating our message, defining the Market’s aesthetic, making connections, allowing for customer evangelism, and helping to keep the buzz going.  I’m not sure, actually, whether Clover would be where it is today were it not for social media.  It would have been much more difficult, if not impossible, for a small bootstrapping business to get the word out through traditional advertising only, and these social media tools have allowed me to reach so many in a really cost effective – and visually rich – way.

what is the most challenging aspect of running your own business?

It’s very difficult to put any boundaries on the work.  I have many days that never seem to end because the work is always “there” and I’m on the hook for it all as a one-woman operation. I have an amazing group of helpers and volunteers on Market days, but the rest falls to me.  At times the pressure can be overwhelming, and the balance seem way off kilter, but I can’t stop because I love it so much!  On the flip side, technology has also enabled this beautiful balance since I can review vendor applications on my iphone at a soccer practice, so it has its good and bad aspects for sure!

what’s a typical work day look like for you?

Up early to try to get in a little bit of work before my kids wake up, get the kids off the school, then work most days until they come home.  I’m in mom mode in the after school hours helping with homework, taking them to practices, preparing dinner, and hanging out with my kids and husband as much as possible.  Family dinner thankfully still happens every night – I am fiercely protective of that and hanging on as long as I can!  Then typically more work after the kids are in bed, usually in front of some cheesy TV (guilty pleasure) with my husband.  The nature of the work varies from day to day and time of year but of course involves heavy bursts of activity around vendor application review, keeping the website and social media sites updated, tackling billing, working on new marketing and advertising materials, and of course managing the logistics around each Market like the space assignments.  Bedtime is always too late, but blissfully exhausted. Repeat the next day!

as you’ve developed your business/brand, what has surprised you most?

I’ve been pleasantly surprised about how it’s been received by our customers and the community at large.  Clover was very warmly embraced, and our customers really do support and promote our vendors.  And the vendors…I just love seeing their interaction and connection with each other at the Markets and beyond.   They are just a super creative, hardworking and supportive group of people and I love providing, in some small way, a voice and a outlet for them to connect and thrive.

what advice would you give to someone considering a similar path?

For anyone considering a creative, entrepreneurial path I’d offer the following advice: if it’s something you love and are passionate about, and you can make it work financially for yourself, go for it!  I can’t imagine anything worse than a life fill with regret and “what if’s”.

Do your homework, understand your competitive environment, and spend adequate time defining what makes your product or business really different.  There’s nothing worse than a copycat in my book – find your niche and be uniquely YOU.  Stay true to yourself and your vision as you grow.  Be prepared to work a lot, be open to constant experimentation and learning, connect like crazy, and the rest will hopefully follow. And good luck!!!

 

please check out Clover Market elsewhere… site / instagram / twitter / facebook / pinterest / flickr

 **philly creatives is a regular feature…read the archives here** 

 

baby models

little-hip-squeaks3

little-hip-squeaks

little-hip-squeaks4

Speaking of baby fashion…look at my babies! I think this officially qualifies them as models, along with Eli (a seasoned pro), Sawyer (not in these shots), and Elodie (Henry has a little crush on her)! A casual afternoon gathering turned into a photo shoot for my friend Amy, aka Little Hip Squeaks. Her line of modern baby clothing + accessories is bright, bold, and fun. Many thanks to Amy for including Marie + Henry, and if you haven’t done so yet…check out her site!

 photos courtesy of amy richardson // little hip squeaks

 

little hip squeaks

little-hip-squeaks-fleurishing

Happy Friday! I’m excited to help spread the word about the new site and product launch of Little Hip Squeaks! With modern designs for babies and kids, they are eco-friendly and made in the USA-we all want that. I have great respect for founder and designer Amy Richardson’s artistry + dedication. She is a hard working mom who has built the business from the ground up, and her success is an inspiration. You can be sure that Henry + Marie will be seen wearing these new summer designs very soon! Please visit the site + SHOP till you drop. Bon weekend friends!

proust q & a…besotted brand

tristan-besotted-brand

 

I’m delighted to feature my bloggy friend Tristan (aka Miss B) who is a mighty talented lady. She is the creative mind behind the beautiful Besotted Brand and the equally swoon-worthy companion blog. Her photography and love of animals first caught my eye years ago…between her adorable frenchie and dreamy imagery I can get lost for hours. I’m continually inspired by her thirst for knowledge, business savvy, and passionate approach to life. I find her Proust answers quite fascinating + fun-I certainly share her idea of misery. Head over to her site and also find her on twitter…merci Tristan!

 

Your favourite motto.

La vida es bella. Life is beautiful in Spanish…I love to say it and I love it’s simplicity + truth.

If not yourself, who would you be?

Jane Goodall has always endlessly fascinated me, but so has Truman Capote, such opposite sides of the spectrum but I think they both would be delightful.

Your favourite colour and flower.

I love white. For scent I adore night blooming jasmine + lemon blossom and for looks a tie between peony and David Austin roses (which look like organic peonies)! 

Your idea of happiness.

Being in love with your life.

Your idea of misery.

Humidity.

Your chief characteristic.

I’d like to think it is my keen wit.

Where would you like to live?

I would love to live in one of those beautiful old libraries. I love books, I love to learn and of course the character and charm of a beautiful library is swoon worthy. 

Your favourite food & drink.

Butter. Is that considered a food? If not, crusty bread. For drink I am currently addicted to Italian sparkling water.

Your favourite qualities in friends.

I love thoughtfulness. I think thoughtful people are more considerate and well-mannered and definitely more appreciative. I love thoughtfulness in a friend, I love it in any individual!

What is your present state of mind?

At this moment I am in complete and utter awe.

 

 **the proust q & a is a regular feature..check out the archives here** 

burt’s bees baby

burts-bees-baby

 

Ever since Marie + Henry joined our world, I’ve been so much more aware of natural and organic products. Today just so happens to be Earth Day…so what better time to talk about the organic offerings from Burt’s Bees Baby, right?! We’re all familiar with the amazing bath and body products, but did you know of their clothing line which launched last year? I was immediately drawn to these plush organic cotton bathrobes, hooded towels and mitts…(those of you who know me well know my passion for neutrals). You can personalize them with a custom monogram as a lovely gift, or in our case…to distinguish twin items! Henry and Marie snuggled right into them after their bath and loved being able to lounge for a bit before getting dressed…oh, the luxury. Now all I need is a mommy sized version!

 

*Burt’s Bees Baby provided these products for review, but this post and opinions are my own*